SEO Expert

If you are a business owner and have a website, you might wonder why no one visits it. Unfortunately, many businessmen believe that all they have to do is have a site, and people will come to it. If that were true, all the sites online would be immensely popular, but they are not. So, what is the difference between a fantastic page and one no one visits? Well, the answer is quite a lot more complicated than you might imagine.

Luckily, there are people out there who know just what to do to help you out. If you struggle when it comes to the internet, you need a little extra guidance. Oliver Wood is one of the most famous SEO experts in the Perth region. If you feel that you need some support in this area, you should contact him and see what he can do for you and your business. So, let’s take a look at what SEO is. You have probably heard the team before now, but do you know what it means? Many people think that this acronym is nothing more than business jargon. If only that were true. The truth is that without SEO techniques, your site will fail.


Online presence

When people hear about your business, the first thing they will do is look you up online. If your site doesn’t come up when they type your name into Google, you will have a problem. That is to say that your customers will think that you are a fake business. After all, if you don’t have a strong online presence, how can you be a legitimate business? Okay, so how do you make sure that you appear online when you need to do so? There are a few tricks and techniques that you ought to know about before you do anything.


Website population

Website population sounds like a strange thing, but it is not. In reality, this term means the content you have on your site. What is on your page at the moment? Most people have a home page and an about us page, but you may need more than that. It could help you to have a blog and other content on your site. If you find this aspect of the internet troubling, don’t panic. Each piece of text you use has to adhere to the primary SEO practices. You need to make sure that someone optimises all the content on your site. That way, you can be sure that Google ranks you in a high position online.


What is SEO marketing?

SEO marketing is the practice of optimising all your online content. Oliver Wood and his team of journalists can make sure that each piece of text you use is perfect for your needs. That means that the content on your site will benefit you in a real way. SEO stands for search engine optimisation. Often, the search engine we mean, when we’re talking about this practice, is Google. When an average user goes online, they tend to open Google first. That is the way they find what they need on the net. If you want lots of people to visit your site, you need to make sure that they can find you.


How does it work?

Explaining how SEO works could take hours and hours. So, let’s just stick to the basics. When you optimise content through the use of keywords, you make sure that Google recognises these terms in relation to you. For example, if you are a shoe store, and you use the words ‘Perth shoe store’, Google should bring you up when someone searches the phrase. There are many techniques that companies use when it comes to SEO, and so it can be tricky to stay ahead of the game.


SEO trends and themes

Some of the current themes in the field include mobile and tablet optimisation. As you might be aware, many users now use their smartphones and tablets to browse the internet. In fact, a recent study found that more and more people are using these devices to look at things online. If you want your site to rank well, you need to make sure that it works well on these platforms. That means that both your web design and your SEO content has to work on a mobile platform. This new development is one with which many people have struggled.


How can Oliver Wood help?

Aside from having an in-depth understanding of the world of SEO, Oliver Wood also has a wealth of expertise in the field of web design. That means that he can offer you a full package when it comes to this aspect of your business. Rather than having to go from one agency to another, you can get everything you need (from content to design) in just one place.


Specialist journalists

As you might imagine, not everyone can write about everything. That is why Oliver has hired a team of specialist journalists to help him create 100% unique copy for his clients. These writers know all there is to know about SEO and also have the ability to create engaging and entertaining content. This skill set is one that is crucial to the business, and so each writer has to keep up to date with the latest industry developments.


Unique content

Google favours unique content. If you take a piece of copy and regurgitate it, it will do you no favours. Instead, each piece of text on your site should be as original as it can be. That means that you need to make sure that everything is new and different. The writers who work for Oliver Wood know how to create this content and make sure that they offer you a bespoke service each time you use them.


Well-researched copy

Finally, each writer has to research the text they write before they get to work. They spend a painstaking amount of time ensuring that what they write is accurate. Without this base of knowledge, it would be impossible for them to create unique content, which is why it is so vital. Each time you get a service from them, you can be sure that it will be fresh.